<p>Search advertising refers to the practice where advertisers place their text-based advertisement on the search engine's result page along with the organic search results. With its growing importance, search advertising ...

<p>Marketers seek to create and consumers seek to cultivate a variety of positive emotional experiences. Despite their importance to consumer behavior, researchers have lacked a clear understanding of the distinct behavioral ...

Consumers often face conflict between what "makes sense" and what "feels right" - between logical analysis and intuition. This dissertation focuses on the means by which such conflict is resolved. Extending dual-process ...

<p>Combining prior theory about really-new products with temporal construal theory, I examine how psychological differences in how consumers think about really new products (RNPs) and incrementally new products (INPs) ...

<p>Central to the explosive growth of the Internet has been the desire</p><p>of dispersed buyers and sellers to interact readily and in a manner</p><p>hitherto impossible. Underpinning these interactions, auction</p><p>pricing ...

<p>This dissertation focuses on managerial decision making, and specifically explores conditions wherein managers may increase their propensity to escalate commitment towards a failing project. Escalation researchers (e.g. ...

<p>This dissertation explores how consumers learn from repeated experiences with a product offering. It develops a new Bayesian consumer learning model, the unstable learning model. This model expands on existing models ...