Abstract:
Within the Untied States the policy reflects the importance society as a whole places on
an issue. Cetaceans hold a special status in American society as a cultural icon due to
their intelligence, social interaction, and extensive ability to communicate. Cetacean
rehabilitation policy exemplifies the construction of a socially driven policy. The
rehabilitation of cetaceans is a high cost endeavor with a low success rate, but is still a
formal component of marine mammal protection. The structure of the stranding and
rehabilitation network illustrates the socially motivated nature of rehabilitation policy. In
an examination of major newspapers over the last five years in the U.S., three major
themes driving the development of cetacean rehabilitation policy emerge.
Responsibility/moral obligation, emotional connection between humans and cetaceans,
and anthropomorphizing of cetaceans all play an essential role in the construction of
cetacean rehabilitation policy. Understanding the social function that cetacean
rehabilitation policy plays within U.S. society is crucial to tailoring it in order to
adequately meet the needs of the public and society. It is essential to describe and
legitimize rehabilitation policy for its inherent worth within the social and political
framework of the United States.
