Abstract:
Special interest groups are trying to change language in the Magnuson-Steven Fisheries
Conservation and Management Act (MSFCMA) to allow fishery management councils to create and
allocate processor quota (PQ). This limited entry tool is a companion to Individual Fishing Quotas (IFQs)
which allocate harvesting rights to individual fishermen or vessel owners. Authorizing PQ would allow
councils to give seafood companies exclusive buying rights and would require fishermen to sell their
catch to the limited number of buyers holding PQ shares. A grassroots advocacy campaign opposing PQ
prevented the 107th Congress from including controversial PQ language in MSFCMA reauthorization.
Employing the Cape Cod Commercial Hook Fishermen’s Association (CCCHFA) as a case study, I will
analyze how strategies of coalition building, constituent mobilization, and media contact were effectively
applied in this campaign. Likewise, strategies to activate members of Congress played a prominent role
in the effort. The CCCHFA led 225 visits to Congressional offices, trained more than 17 commercial
fishermen in advocacy techniques, generated press coverage on both coasts, and produced a hard-hitting
advocacy video that was distributed to all 535 members of Congress. To accomplish future goals, the
anti-PQ campaign requires a long-term commitment with flexible goals and strategies, which allow the
CCCHFA to take advantage of the changing sociopolitical climate. Given its limited resources, the
organization must use time efficiently and continue to build upon past victories.
