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dc.contributor.author Falba, Prof Tracy
dc.contributor.author Susan, Busch
dc.contributor.author Duchovny, Noelia
dc.contributor.author Jofre-Bonet, Mireia
dc.contributor.author O'Malley, Stephanie
dc.contributor.author Jody, Sindelar
dc.date.accessioned 2010-12-08T20:07:19Z
dc.date.available 2010-12-08T20:07:19Z
dc.date.issued 2004-08
dc.identifier.citation Nicotine & Tobacco Research Volume 6, Number 4 (August 2004) 631–639 en_US
dc.identifier.uri http://hdl.handle.net/10161/2859
dc.description.abstract This paper demonstrates the use of willingness to pay to value hypothetical new smoking cessation products. Data comes from a baseline survey of participants in a clinical trial of naltrexone combined with nicotine patch for smoking cessation (N=400) conducted in New Haven, CT. We analyze individual willingness to pay for a hypothetical tobacco cessation treatment that is 1) more effective than those currently available, and then 2) more effective and attenuates the weight gain often associated with smoking cessation. A majority of the respondents (280 or 86 %) were willing to pay for the more effective treatment, and of those, 175 (66 %) were willing to pay more if the increased effectiveness was accompanied by the attenuation of the weight gain associated with smoking cessation. This study suggests the validity of using willingness to pay surveys in assessing the value of new smoking cessation products and products with multifaceted improvements. From these data we calculate estimates of the value of a quit. For the population studied this survey suggests a substantial market for more effective smoking cessation treatments. en_US
dc.description.sponsorship This research was supported by grant 039787 from the Robert Wood Johnson Foundation and by grant P50-DA13334 from the National Institutes of Health as part of the Transdisciplinary Tobacco Use Research Center at Yale. en_US
dc.language.iso en_US en_US
dc.publisher Nicotine & Tobacco Research en_US
dc.title Willingness to pay for smoking cessation treatments en_US
dc.title.alternative Value to smokers of improved cessation products: Evidence from a willingness-to-pay survey en_US
dc.type Article en_US
dc.department Economics

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