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dc.contributor.author McFerran, B
dc.contributor.author Dahl, DW
dc.contributor.author Fitzsimons, GJ
dc.contributor.author Morales, AC
dc.date.accessioned 2011-06-21T17:27:18Z
dc.date.issued 2010-04-01
dc.identifier.citation Journal of Consumer Research, 2010, 36 (6), pp. 915 - 926
dc.identifier.issn 0093-5301
dc.identifier.uri http://hdl.handle.net/10161/4134
dc.description.abstract This research examines how the body type of consumers affects the food consumption of other consumers around them. We find that consumers anchor on the quantities others around them select but that these portions are adjusted according to the body type of the other consumer. We find that people choose a larger portion following another consumer who first selects a large quantity but that this portion is significantly smaller if the other is obese than if she is thin. We also find that the adjustment is more pronounced for consumers who are low in appearance self-esteem and that it is attenuated under cognitive load. © 2009 by Journal of Consumer Research, Inc.
dc.format.extent 915 - 926
dc.language.iso en_US en_US
dc.relation.ispartof Journal of Consumer Research
dc.relation.isversionof 10.1086/644611
dc.title I'll have what she's having: Effects of social influence and body type on the food choices of others
dc.title.alternative en_US
dc.type Journal Article
dc.description.version Version of Record en_US
duke.date.pubdate 2010-4-0 en_US
duke.description.endpage 929 en_US
duke.description.issue 6 en_US
duke.description.startpage 915 en_US
duke.description.volume 36 en_US
dc.relation.journal Journal of Consumer Research en_US
pubs.issue 6
pubs.organisational-group /Duke
pubs.organisational-group /Duke/Fuqua School of Business
pubs.organisational-group /Duke/Sanford School of Public Policy
pubs.organisational-group /Duke/Sanford School of Public Policy/Center for Child and Family Policy
pubs.organisational-group /Duke/Trinity College of Arts & Sciences
pubs.organisational-group /Duke/Trinity College of Arts & Sciences/Psychology and Neuroscience
pubs.publication-status Published
pubs.volume 36

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