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dc.contributor.author Bond, SD
dc.contributor.author Carlson, KA
dc.contributor.author Keeney, RL
dc.date.accessioned 2011-06-21T17:30:58Z
dc.date.issued 2010-09-01
dc.identifier.citation Decision Analysis, 2010, 7 (3), pp. 238 - 255
dc.identifier.issn 1545-8490
dc.identifier.uri http://hdl.handle.net/10161/4421
dc.description.abstract Real decision makers exhibit significant shortcomings in the generation of objectives for decisions that they face. Prior research has illustrated the magnitude of this shortcoming but not its causes. In this paper, we identify two distinct impediments to the generation of decision objectives: not thinking broadly enough about the range of relevant objectives, and not thinking deeply enough to articulate every objective within the range that is considered. To test these explanations and explore ways of stimulating a more comprehensive set of objectives, we present three experiments involving a variety of interventions: the provision of sample objectives, organization of objectives by category, and direct challenges to do better, with or without a warning that important objectives are missing. The use of category names and direct challenges with a warning both led to improvements in the quantity of objectives generated without impacting their quality; other interventions yielded less improvement. We conclude by discussing the relevance of our findings to decision analysis and offering prescriptive implications for the elicitation of decision objectives. © 2010 INFORMS.
dc.format.extent 238 - 255
dc.language.iso en_US en_US
dc.relation.ispartof Decision Analysis
dc.relation.isversionof 10.1287/deca.1100.0172
dc.title Improving the generation of decision objectives
dc.title.alternative en_US
dc.type Journal Article
dc.description.version Version of Record en_US
duke.date.pubdate 2010-9-0 en_US
duke.description.endpage 255 en_US
duke.description.issue 3 en_US
duke.description.startpage 238 en_US
duke.description.volume 7 en_US
dc.relation.journal Decision Analysis en_US
pubs.issue 3
pubs.organisational-group /Duke
pubs.organisational-group /Duke/Fuqua School of Business
pubs.publication-status Published
pubs.volume 7
dc.identifier.eissn 1545-8504

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