Abstract:
The profitability of going "green" is growing and the Fiji tourism industry refuses to be left behind. Two recent plans (the Kadavu Strategic Development Plan and the Fiji Tourism Development Plan 2007-2016) highlighted concerns regarding sustainable growth and development in Kadavu province, Fiji. These concerns were used to create a key performance indicator matrix addressing economic, social, and environmental implications of sustainable tourism. Available data, including Geospatial Information Systems, were gathered from the Fijian Ministries and other agencies. In addition, a village and an accommodation operator survey were used to further answer questions outlined in the matrix. This report promotes four recommendations including improving water quality monitoring, enforcing Fiji's sustainability objectives, creating a "green" labeling certification process, and applying user fees to fund environmental protection and monitoring.
