Browsing Undergraduate Honors Theses and Student papers by Author "Brown, Katie"

Now showing items 1-1 of 1

Gender Portrayals in Television Commercials: Differences Among Target Audience Age

Brown, Katie (2012-04-26)

The study investigates how gender is portrayed in television commercials targeted at children and adults. Nearly 1,000 commercials from Nickelodeon (a channel aimed at young children) and E! (a channel aimed at primarly ...