Abstract:
This project explores the use of a for-profit business model and emerging
technologies to resolve resource conflicts in the powersports industry. While the
business will ultimately address all three segments of the powersports market, initial
business development will focus on the PWC segment. A complete 40-page model
business plan is provided with supporting investor presentation slides. The hope is
that this project can be used as a baseline for future students to address environmental
issues through the creation of for-profit products, services, or complete businesses. This
business plan was one of five finalists in the 2002 Duke Startup Challenge, and is being
pursued as a potentially viable venture.
