Understanding the Social Learning Effect in Contagious Switching Behavior

Hu, MMYang, SXu, DY2019-11-012019-11-012019-100025-19091526-5501https://hdl.handle.net/10161/19455Social SciencesScience & TechnologyTechnologyManagementOperations Research & Management ScienceBusiness & Economicssocial learningnetwork effectcontagious switching behaviorcustomer relationship managementNETWORK EXTERNALITIESBRAND CHOICEMODELIDENTIFICATIONUNCERTAINTYINFORMATIONDIFFUSIONGOODSUnderstanding the Social Learning Effect in Contagious Switching BehaviorJournal article2019-11-01