Browsing by Author "Fail, Robin"

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    Equity in Areas Beyond National Jurisdiction
    (2021-09-30) Campbell, Lisa; Horan, Rebecca; Fail, Robin
    The purpose of this report is to inform the EDF-Bezos Earth Fund Blue Carbon Pathways Working Group in its exploration of ‘blue carbon’ as a natural climate solution (NCS) in offshore ocean ecosystems. The report addresses one of the challenges in pursuing this work: i.e. how to understand, conceptualize, and pursue equity in areas beyond national jurisdiction (ABNJ). The work is timely given increased recognition of the intersections of biodiversity conservation and climate change mitigation; broader societal interest in equity, including within conservation organizations; and renewed interests in ABNJ for their conservation and development potential. The report has four substantive sections, reviewing definitions of and frameworks for equity and the related term justice, followed by equity in biodiversity conservation, oceans governance in ABNJ, and NCS carbon sequestration projects.
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    Evaluating the Marketing and Conceptualization of Farmed Oysters Along the NC Oyster Trail
    (2022-04-22) Nunnally, Kara
    North Carolina’s shellfish industry has grown due to increased attention to shellfish farming, specifically for oysters, through legislative actions by the North Carolina General Assembly and support from non-profit organizations, academia, and initiatives like the NC Oyster Trail. By understanding the current marketing and challenges facing NC Oyster Trail sites, the NC Oyster Trail can become a catalyst to support the shellfish aquaculture industry by defining a common language for farmed products, establishing an industry brand management strategy, and impacting consumer purchasing behavior. This report includes a qualitative study of the ways oyster farmers, seafood markets, and restaurants along the NC Oyster Trail advertise farmed oysters to consumers, and recommends strategies for marketing and promoting North Carolina farmed oysters.