Browsing by Author "Liu, Kang"

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    An Analysis of the Potential Democratizing Effects of Social Media: A Chinese Experience
    (2015-05-08) Wu, Danqi
    This paper analyzes the democratizing potential of Chinese social media. The Chinese government’s media restriction always lies at the key core of international criticism. The rise of Chinese social media, and citizen journalism in particular, has been regarded as the key battleground for China’s future. However, the democratizing potential of Chinese social media in general and citizen journalism in particular stand in need of investigation in China’s unique context. The same holds true for the cross-cultural applicability of a Western-style democratic path in the Chinese context. This paper analyzes China’s current socioeconomic reality and ideological shifts, and agrees that these changes qualify China as a more liberal society. However, this study also suggests that collective traditions in Chinese society are still strong at both grassroots and authoritative levels. Therefore, it is mistaken to assume that China has been ideologically prepared for undertaking a reform at a structural level. In a similar vein, although Chinese social media, and citizen journalism in particular, is on the rise, demonstrating the power of breaking down both the technological and ideological barriers for deepening China’s political transformation, its contribution to the dawn of democracy is not nearly as much as we have wished for. Over-anticipation, over-reliance and over-interference by the Chinese government may undermine its democratizing potential as a transformative tool and finally result in reversing the process of its growth and development.
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    Communications of Frequent Flyer Programs on Weibo and WeChat: Examining Social Media in China's Commercial Sphere
    (2015-12-17) Zhao, Yang
    In my thesis I set out to explore communications of Frequent Flyer Programs (FFPs) on Chinese social media, particularly Weibo and WeChat, to examine social media’s effects on China’s commercial sphere. My research and scholarly debates reflect that social media affects China’s commercial sphere in three distinct forms. Social media as a cost-effective platform facilitates communications between organizations, and current and potential customers. In addition, it tends to be a catalyst to stimulate the development of citizen journalism, which largely encourages public participation in commercial activities. Finally, the future of social media will be more concentrated on building strong relationships and increasing communication efficiency. Mobile social media will draw considerable attention in this process, and both organizations and individuals value mobile social media to strengthen the importance of brand identity and marketing communications. Consequently, social media will be more significant in affecting China’s commercial sphere in the future.
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