Browsing by Author "Shang, Yan"
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Item Open Access Essays in Empirical Operations Management: Bayesian Learning of Service Quality and Structural Estimation of Complementary Product Pricing and Inventory Management(2016) Shang, YanThis dissertation contributes to the rapidly growing empirical research area in the field of operations management. It contains two essays, tackling two different sets of operations management questions which are motivated by and built on field data sets from two very different industries --- air cargo logistics and retailing.
The first essay, based on the data set obtained from a world leading third-party logistics company, develops a novel and general Bayesian hierarchical learning framework for estimating customers' spillover learning, that is, customers' learning about the quality of a service (or product) from their previous experiences with similar yet not identical services. We then apply our model to the data set to study how customers' experiences from shipping on a particular route affect their future decisions about shipping not only on that route, but also on other routes serviced by the same logistics company. We find that customers indeed borrow experiences from similar but different services to update their quality beliefs that determine future purchase decisions. Also, service quality beliefs have a significant impact on their future purchasing decisions. Moreover, customers are risk averse; they are averse to not only experience variability but also belief uncertainty (i.e., customer's uncertainty about their beliefs). Finally, belief uncertainty affects customers' utilities more compared to experience variability.
The second essay is based on a data set obtained from a large Chinese supermarket chain, which contains sales as well as both wholesale and retail prices of un-packaged perishable vegetables. Recognizing the special characteristics of this particularly product category, we develop a structural estimation model in a discrete-continuous choice model framework. Building on this framework, we then study an optimization model for joint pricing and inventory management strategies of multiple products, which aims at improving the company's profit from direct sales and at the same time reducing food waste and thus improving social welfare.
Collectively, the studies in this dissertation provide useful modeling ideas, decision tools, insights, and guidance for firms to utilize vast sales and operations data to devise more effective business strategies.
Item Open Access Exploiting Big Data in Logistics Risk Assessment via Bayesian Nonparametrics(2014) Shang, YanIn cargo logistics, a key performance measure is transport risk, defined as the deviation of the actual arrival time from the planned arrival time. Neither earliness nor tardiness is desirable for the customer and freight forwarder. In this paper, we investigate ways to assess and forecast transport risks using a half-year of air cargo data, provided by a leading forwarder on 1336 routes served by 20 airlines. Interestingly, our preliminary data analysis shows a strong multimodal feature in the transport risks, driven by unobserved events, such as cargo missing flights. To accommodate this feature, we introduce a Bayesian nonparametric model -- the probit stick-breaking process (PSBP) mixture model -- for flexible estimation of the conditional (i.e., state-dependent) density function of transport risk. We demonstrate that using simpler methods, such as OLS linear regression, can lead to misleading inferences. Our model provides a tool for the forwarder to offer customized price and service quotes. It can also generate baseline airline performance to enable fair supplier evaluation. Furthermore, the method allows us to separate recurrent risks from disruption risks. This is important, because hedging strategies for these two kinds of risks are often drastically different.