Browsing by Subject "Mood"
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Item Open Access Examining Multiple Routes to Emotional Memory Bias(2023) Faul, LeonardEmotions play a fundamental role in how we remember the past. Decades of neuroscience research have uncovered the neural mechanisms that help explain why we selectively remember emotional experiences, often at the expense of more neutral ones. What remains less understood, however, are the factors that govern biased access to certain emotional memories over others. Discerning such effects can provide insight to aberrant memory biases that perpetuate psychopathological symptoms in a wide range of clinical disorders. Here I present three different routes to emotional memory bias, stemming from factors at encoding, consolidation, or retrieval that selectively influence what we remember from the past and how we remember it. First, I tested the influence of spatial proximity during initial exposure to threatening stimuli, finding that threats encountered in near space activate a distinct neural fear circuit that predicts enhanced reinstatement the next day. Second, I tested the influence of mood during consolidation, finding that mood after encoding retroactively strengthens mood-congruent content into long-term memory. Third, I tested how memories can be modified at retrieval by manipulating conceptual and perceptual features of the remembered event, finding that these two forms of reconstruction recruit distinct neural profiles. Finally, I summarize how these studies inform memory biases in mood disorders, while also discussing related work on emotion representation and dispositional biases in retrieval tendencies.
Item Open Access Hedonic Benefits of Experiential Preparation(2007-07-24) Lieb, Daniel StephenWhile a vast amount of research in marketing has examined how information prior to purchase helps consumers to make purchase decisions, relatively little work has considered how marketers can increase the value consumers derive from subsequent experiences using this information. This dissertation develops a construct called "experiential preparation" that describes how consumers can increase the hedonic benefit of their experiences. This dissertation defines "experiential preparation" as any mechanism that allows consumers to familiarize themselves with upcoming experiences in advance of consumption, while the "preparation effect" refers to the increase in liking for an event due to experiential preparation.In a series of ten experimental studies this dissertation demonstrates that experiential preparation increases satisfaction, particularly where the respondent is in a positive mood. It also identifies the primary mechanism through which experiential preparation works, showing that increased satisfaction is fully mediated by fluency. These effects occurred across a range of experiences and modes of preparation. In all the studies, participants viewed feature-length and short, films and read short stories. Participants who engaged in experiential preparation received previews in the form of plot summaries or actual excerpts from the films and stories. In all studies, participants reported their enjoyment for the experiences, and, in several studies additional preference measures were collected. Finally, measures were developed to test for the ways in which fluency mediates and positive moods moderate the preparation effect.This dissertation is organized in three chapters. In Chapter One, experiential preparation and the preparation effect are defined, and background literature is discussed. Chapter Two analyses the results of the ten studies thematically around various mechanisms, some of which have a significant impact on the preparation effect, and some, little impact. Chapter Three presents the studies' results in detail.