Browsing by Subject "audience"

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    Leadership for Thriving: A Framework to Lead the Business Community to Sustainable Behaviors
    (2023-04-25) Olivares, Magdalena
    Climate change is a complex problem whose solution is still far from being on track. Although we have advanced a lot in terms of knowledge and awareness of the problem, we are struggling to transition to sustainable actions. Corporations have the key to unleash a substantial potential contribution to facing this challenge moving forward. Developing new business models that move their operations away from current environmental damage is needed. Their potential to leverage their connections with consumers and other stakeholders, educating and influencing them to be part of the solution, and joining efforts to adjust lifestyles and preferences for sustainable consumption also presents a huge opportunity. For these challenges, corporations need to face the transition from a technical to an adaptative approach. But corporations are not prepared to run this challenge on their own; integrating the environmental impact in the business model requires the support of environmental experts. This research is based on the hypothesis that there is an opportunity to enhance sustainable behavior transformation by improving communication and collaboration between business and environmental professionals. With this purpose, the research was done through a qualitative comparative analysis that looks to contrast the perspective and resources those professionals have with respect to climate change, looking for the interconnection of joint possibilities that can be approached in a more collaborative manner. The ecological self maturity, nature experience, and knowledge of environmental professionals make them the best candidates to support corporate change. But there is a learning challenge for environmental professionals as well, since technical acumen is not enough to lead such large and complex adaptative changes in human systems in the corporate world. This framework aims at providing a tool for environmental professionals to effectively hone their skills to lead and communicate with corporate audiences and guide them towards effective actions to tackle environmental change. Leadership for Thriving combines this perspective of leadership and inspiring storytelling with the optimistic approach of the breakthrough movement of thriving, which inspires the examples and reflections of this proposal.
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    The influence of audience: Analyzing the relationship between post-Sandy Hook newspaper coverage and readers’ positions on gun policy
    (2014-01-09) Koelsch, Anna
    The Sandy Hook Elementary School shooting in Newtown, Connecticut took place on December 14, 2012. Sandy Hook prompted President Barack Obama to issue 23 executive orders related to gun policy in early 2013. Newspapers throughout the country covered the policy changes and the Sandy Hook shooting in various ways. In the 90 days after Sandy Hook, 30 randomly selected newspapers published 1,017 articles mentioning guns in the context of the shooting. Fifteen newspapers were more likely to use gun control to characterize the shooting, fourteen were more likely to use gun rights, and one newspaper was evenly split in its use of gun control and gun rights. Newspapers also varied in the percentage of their total articles that mentioned guns in the context of Sandy Hook. Newspapers that published a larger percentage of their overall articles that mentioned guns in the context of Sandy Hook were more likely to frame the event with gun control. These newspaper articles were also examined using audience demand theory, which posits that demand may shape the way newspapers cover issues. Specifically, demand for gun rights newspaper coverage was measured using the number of donations to the National Rifle Association Political Action Committee. This number of NRA PAC donations per population in a given area slightly positively related with greater use of gun rights frames, and slightly negatively related with greater use of gun control frames, but these relationships were not statistically significant. This project suggests that audience demand theory can be applied to newspaper coverage of guns.