Browsing by Subject "new media"
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Item Open Access Direct Democracy and Online Mobilization: New Media Strategies to Galvanize Millennial Voters(2012-04-25) Ritchie, ShannonPolicy Question What new media tactics should be employed to galvanize North Carolina Millennial voters in the run-up to the May 8, 2012 vote on Amendment One? Background and Policy Context The Coalition to Protect All NC Families was formed October 2011 in response to legislation passed by the NC General Assembly, Senate Bill 514, in support of a constitutional amendment that reads, “Marriage between one man and one woman is the only domestic legal union that shall be valid or recognized in this state.” Voters in NC will have the opportunity to vote “for” or “against” this amendment on May 8, 2012. The Coalition has been leading a campaign, on behalf of more than 100 member organizations, to educate voters on the harmful effects of this amendment and mobilize them to turnout and vote against it. Given the short timeline, this group is especially concerned with voter turnout. For this reason, they are particularly interested in Millennials as a target demographic for this research. As I later outline, this age group (18-31) is overwhelmingly in opposition to the proposed amendment, and is the generation most engaged online. The success of the campaign hinges on engaging this critical demographic. Data, Methods and Analysis My research strategy includes three steps: 1. Identify existing new media strategies used in previous ballot measure initiatives. 2. Research new media best practices, as they are employed in political campaigns. 3. Create a voter profile of Millennials in North Carolina. The Coalition leadership first requested that I look to other states to see what new media strategies have been implemented in similar social issue ballot measure initiatives. Then, I went a step further in deciding to research new media usage best practices, as it relates to political campaigns. I chose to exclusively focus on researching the Obama for America campaign, supplementing my findings with online research. Finally, I wanted to provide a complete and current profile of the North Carolina Millennial voter, so the Coalition could best understand this demographic – how were they politically engaged, where were they engaged (especially as it relates to online activity) and what strategies may be useful in activating them. A survey instrument would prove to be the best method of generating data for this profile. All three research methods served to inform my policy recommendations for the Coalition. Policy Recommendations New media tools prove to be a promising channel for the Coalition to Protect NC Families’ efforts to reach and galvanize Millennial voters. I outline two general new media tactics that the Coalition might benefit from incorporating into their overall new media communications strategy. These recommendations come towards the end of the campaign and only serve to reinforce existing new media efforts. 1. Increase visual content on existing SNS. a. With SNS posting, increase ratio of photos/videos to text, weighing even more heavily on photos. b. Create and share video content featuring people more recognizable and/or relatable to Millennial voters. c. Design infographics. 2. Continue to push early voting through SNS. With almost 40% of Millennial voters reporting that they aren’t currently registered to vote in their precinct, it’s critical that they engage in early voting or “one-stop” voting. North Carolina allows residents to register to vote and cast their ballot at the same time during the early voting period. In this election, the period is from April 19 to May 5, 2012.Item Open Access Machine Poetics: Pound, Stein and the Modernist Imagination(2011) Tost, TonyThis dissertation intervenes in the fields of modernist criticism and new media studies to examine an under-appreciated reciprocity between them. I argue that this reciprocity has not yet been adequately incorporated into a critical reckoning of the modernist period, a literary age too often neglected by new media studies as an epoch of "old media" productions. Even if modernist poets did create works largely intended for traditional book-bound channels, the imaginations that produced those works were forged in the combustible mix of new media and technologies that emerged in the early 20th century.
The argument focuses on the poetics of Ezra Pound and Gertrude Stein, innovative poets who composed some of the most prescient, insightful writings on record about the connections linking technological and poetical developments. Through an examination of these poets' speculative writings, I argue that their experimental poetic methods emerged from their understanding of the challenges posed by new media and technologies. Among these challenges were new velocities of signification that emerged with the proliferation of the telegraph, new capacities for the storage of information that arrived with the introduction of the phonograph, an altered relationship to language itself with the externalized alphabet of the typewriter, and a new feel for how meaning could be generated through the montage logic of the cinema.
Drawing on a critical perspective derived from Martin Heidegger, pragmatist philosophers, Frankfurt School theorists and new media scholars such as Friedrich Kittler and Marshall McLuhan, I examine how modernist poetry, when framed as a media event, can help us understand how technological and media shifts influence our conceptions of our own inner and outer domains.
Item Open Access Network Aesthetics: American Fictions in the Culture of Interconnection(2010) Jagoda, PatrickFollowing World War II, the network emerged as both a major material structure and one of the most ubiquitous metaphors of the globalizing world. Over subsequent decades, scientists and social scientists increasingly applied the language of interconnection to such diverse collective forms as computer webs, terrorist networks, economic systems, and disease ecologies. The prehistory of network discourse can be traced back to descriptions of cellular formations in the seventeenth and eighteenth centuries and the invention of the electrical telegraph in the nineteenth century. Even so, it was not until the 1940s that researchers and writers began to rely on a more generalized network vocabulary to reflect fledgling material modes of interlinked organization and construct a new postwar vision of the world.
Since the 1970s, the field of network science has given rise to an even wider range of research on complexity, self-organization, sustainability, group interactions, and systemic resilience. Scientists such as Albert-Laszlo Barabasi have studied network design and new media critics such as Alexander Galloway have addressed network ontology. This dissertation contends that to grasp the effects of networks on globalization, we must also look at the fears, hopes, and affects that they generate. While network scientists have been less concerned with the cultural fears, political investments, and changes in human subjectivity signaled by networks, my study of American literature focuses on writers, filmmakers, and media innovators who have captured the deep transformations of the era of interconnection. These artists have achieved insights about networks not through scientific analysis, but through aesthetic, narrative, and media-specific experimentation.
Network Aesthetics examines how contemporary American literature, film, television, and new media dramatize the affects -- alternatively terrifying and thrilling -- of interconnection. This interdisciplinary project combines numerous methodologies, including literary analysis, media studies, cultural criticism, and political theory. Given the importance of networks to representation, communication, and computing, these structures serve as an ideal hinge for operating intermedia exchanges. Using varied tools, I analyze terrorist networks (Stephen Gaghan's Syriana), financial systems (Don DeLillo's Underworld), computer webs (Marge Piercy's He, She, and It), neoimperial networks (Thomas Pynchon's Gravity's Rainbow), social networks (David Simon's The Wire), and interactive game networks (Persuasive Games' Killer Flu). In the end, I argue that obsessions with abstract network threats and solutions reveal a change in the most dramatic social protocols of our connected world. Understanding how networks have formally come to evoke fear can help us grow less susceptible to an American politics of terror and more able to act justly as we negotiate our interconnected world.