Browsing by Author "Amaldoss, W"
Now showing items 1-2 of 2
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Cross-function and same-function alliances: How does alliance structure affect the behavior of partnering firms?
(Management Science, 2010-02-01)Firms collaborate to develop and deliver new products. These collaborations vary in terms of the similarity of the competencies that partnering firms bring to the alliance. In same-function alliances, partnering firms have ... -
Reference groups and product line decisions: An experimental investigation of limited editions and product proliferation
(Management Science, 2010-04-01)Some luxury goods manufacturers offer limited editions of their products, whereas some others market multiple product lines. Researchers have found that reference groups shape consumer evaluations of these product categories. ...
