Browsing by Author "Deng, Yiting"
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A Household Level Model of Television Viewing with Implications for Advertising Targeting
Deng, Yiting (2015)Television (TV) is the predominant advertising medium, and recent technological advances such as digital video recorders (DVRs) and set-top boxes (STBs) have the potential to transform this industry by enabling household-specific ... -
Modeling Missing Data In Panel Studies With Multiple Refreshment Samples
Deng, Yiting (2012)Most panel surveys are subject to missing data problems caused by panel attrition. The Additive Non-ignorable (AN) model proposed by Hirano et al. (2001) utilizes refreshment samples in panel surveys to impute missing data, ...