Browsing by Author "Deng, Yiting"
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A Household Level Model of Television Viewing with Implications for Advertising Targeting
(2015)Television (TV) is the predominant advertising medium, and recent technological advances such as digital video recorders (DVRs) and set-top boxes (STBs) have the potential to transform this industry by enabling household-specific ... -
Modeling Missing Data In Panel Studies With Multiple Refreshment Samples
(2012)Most panel surveys are subject to missing data problems caused by panel attrition. The Additive Non-ignorable (AN) model proposed by Hirano et al. (2001) utilizes refreshment samples in panel surveys to impute missing data, ...
