Browsing by Subject "Business Administration, Marketing"
Now showing items 1-15 of 15
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Action Simulations in Acquisition Cost Estimates
(2009)Consumers often lack objective information about product acquisition costs. In such cases, consumers must rely on estimates of acquisition costs in making their choices. The current work examines the influence of mental ... -
Essays on Digital Distribution of Information Goods.
(2009)The ability to digitize information goods such as music and movies and the growing accessibility of the Internet has led to online piracy and the emergence of a new class of retailers that specialize in digital downloads. ... -
Feeling Good and Doing Better: How Specific Positive Emotions Influence Consumer Behavior and Well-being
(2009)Marketers seek to create and consumers seek to cultivate a variety of positive emotional experiences. Despite their importance to consumer behavior, researchers have lacked a clear understanding of the distinct behavioral ... -
Hedonic Benefits of Experiential Preparation
(2007-07-24)While a vast amount of research in marketing has examined how information prior to purchase helps consumers to make purchase decisions, relatively little work has considered how marketers can increase the value consumers ... -
How Should I Think About It?: Perceived Suitability and the Resolution of Simultaneous Conflicting Preferences
(2007-08-08)Consumers often face conflict between what "makes sense" and what "feels right" - between logical analysis and intuition. This dissertation focuses on the means by which such conflict is resolved. Extending dual-process ... -
How Stereotypes Shape Consumer Behavior
(2010)Since the cognitive ability to process information is limited, people often rely on stereotypes to help them make sense of their social environment. These knowledge structures allow people to utilize past experiences and ... -
Learning, Thinking, Buying, Using: Contextual Effects on Consumers' Adoption of Really New Products
(2008-08-20)Combining prior theory about really-new products with temporal construal theory, I examine how psychological differences in how consumers think about really new products (RNPs) and incrementally new products (INPs) affect ... -
Look on the Bright Side: Self-Expressive Consumption and Consumer Self-Worth
(2008-04-24)This research investigates the interplay between self-worth and consumption, and explores the substantive phenomenon of trading up. Laboratory experiments were conducted in which participants were led to fail (or not) on ... -
Online Auction Markets
(2009)Central to the explosive growth of the Internet has been the desireof dispersed buyers and sellers to interact readily and in a mannerhitherto impossible. Underpinning these interactions, auctionpricing mechanisms have enabled ... -
Some Things Are Better Left Unsaid: How Word of Mouth Influences the Speaker
(2009)Consumers frequently share stories about consumption experiences with others through word of mouth (WOM). Past research has focused on how hearing WOM influences the listener; I examine how sharing WOM influences the speaker. ... -
The Company that You Keep: When to Buy a Competitor's Keyword
(2010)Search advertising refers to the practice where advertisers place their text-based advertisement on the search engine's result page along with the organic search results. With its growing importance, search advertising has ... -
Two Essays on Escalation of Commitment
(2009)This dissertation focuses on managerial decision making, and specifically explores conditions wherein managers may increase their propensity to escalate commitment towards a failing project. Escalation researchers (e.g. ... -
Underlying Contextual Effects Leading to over Consumption: Extremeness Aversion and Bundling
(2008-04-24)Obesity is now a global problem. Within the U.S., the rise in obesity has been largely driven by the increase in caloric consumption. By specifically observing the practices in the fast food industry, this dissertation examines ... -
Unstable Consumer Learning Models: Structural Estimation and Experimental Examination
(2008-10-21)This dissertation explores how consumers learn from repeated experiences with a product offering. It develops a new Bayesian consumer learning model, the unstable learning model. This model expands on existing models that ... -
When Bittersweet is as Good as Sweet: How Emotion Norms Shape Consumption Choices
(2010)Though societally-held norms about emotion are an ever-present factor that guide and shape our emotional experiences, little research has examined how these norms might influence our consumption behaviors. In my dissertation, ...
