Browsing by Subject "Business Education"
Now showing items 1-1 of 1
Do the Clothes Make the Man? How Gaps Between Current and Ideal Self Goals Shape Product-Related Perceptions and Behavior (2011)I present a framework that describes how perceived discrepancies from an ideal, or hoped-for, self influence how people view and behave with products associated with identity attainment (i.e., "symbolic props"). In the ...