Browsing by Subject "Commercial Sphere"

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Communications of Frequent Flyer Programs on Weibo and WeChat: Examining Social Media in China's Commercial Sphere

Zhao, Yang (2015-12-17)

In my thesis I set out to explore communications of Frequent Flyer Programs (FFPs) on Chinese social media, particularly Weibo and WeChat, to examine social media’s effects on China’s commercial sphere. My research and scholarly ...