Browsing by Subject "Consumer behavior"
Now showing items 1-3 of 3
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Do People Value Racial Diversity? Evidence from Nielsen Ratings
(2005)Nielsen ratings for ABC's Monday Night Football are significantly higher when the game involves a black quarterback. In this paper, we consider competing explanations for this effect. First, quarterback race might proxy ... -
Feeling Good and Doing Better: How Specific Positive Emotions Influence Consumer Behavior and Well-being
(2009)Marketers seek to create and consumers seek to cultivate a variety of positive emotional experiences. Despite their importance to consumer behavior, researchers have lacked a clear understanding of the distinct behavioral ... -
The Benefits of Budgeting Time First for Multiple Goal Setting and Pursuit
(2020)Consumers often have multiple goals and limited time to pursue them. Running out of time means that people may fail to achieve, or to even attempt, one or more valued goals. When time constrains multiple goal pursuit, what ...
