Browsing by Subject "Marketing"
Now showing items 1-20 of 37
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A Household Level Model of Television Viewing with Implications for Advertising Targeting
(2015)Television (TV) is the predominant advertising medium, and recent technological advances such as digital video recorders (DVRs) and set-top boxes (STBs) have the potential to transform this industry by enabling household-specific ... -
A Multi-Dimensional Approach to Social Relationships in Consumer Behavior
(2020)While consumer research has long explored social influences in consumer phenomena, the literature rarely considers the implications of different dynamics in relationships. In this dissertation, I take a multi-dimensional ... -
A Multiple Goal Perspective on Eating Behavior
(2016)Although people frequently pursue multiple goals simultaneously, these goals often conflict with each other. For instance, consumers may have both a healthy eating goal and a goal to have an enjoyable eating experience. ... -
All That Twitters Is Not Gold: How Verbally Documenting or Reflecting During or After an Experience Can Affect Enjoyment
(2013)Social media and mobile technology now provide consumers with the opportunity to continuously document or reflect on their moment-to-moment internal and external experiences. For instance, "tweets" are often written while ... -
Antecedents and Consequences of Authenticity in the Marketplace
(2019)Consumers value and seek authenticity in the marketplace, including in their products, themselves, and others. Due to its appeal to consumers, the study of authenticity in the marketplace has recently accelerated in consumer ... -
Brands, Close Relationships, and Consumer Well-Being
(2016)Consumers have relationships with other people, and they have relationships with brands similar to the ones they have with other people. Yet, very little is known about how brand and interpersonal relationships relate to ... -
Consumer Behavior and Firm Competition
(2016)Understanding consumer behavior is critical for firms' decision making. How consumers make decisions about what they want and buy directly affect the profits of firms. Therefore, it is important to consider consumer behaviors ... -
Consumers Seeking Connection: Essays on When and Why Consumers Connect with Others
(2022)In this dissertation, I explore the relational consequences of humor in brand-to-consumer and consumer-to-consumer relationships. In the first essay, I demonstrate that the cleverness of a brand’s humor attempts affects ... -
Conversation Pieces: The Role of Products in Facilitating Conversation
(2017)Positive social interactions and relationships are a fundamental human need, but it is not always easy to initiate conversations with potential relationship partners. Seven studies show the role that conversation pieces, ... -
Developing drugs for developing countries.
(Health Aff (Millwood), 2006-03)Infectious and parasitic diseases create enormous health burdens, but because most of the people suffering from these diseases are poor, little is invested in developing treatments. We propose that developers of treatments ... -
Economic return of clinical trials performed under the pediatric exclusivity program.
(JAMA, 2007-02-07)CONTEXT: In 1997, Congress authorized the US Food and Drug Administration (FDA) to grant 6-month extensions of marketing rights through the Pediatric Exclusivity Program if industry sponsors complete FDA-requested pediatric ... -
Empowering Patients as Decision Makers in the Context of Early Stage Prostate Cancer
(2018)Patients with early stage prostate cancer face a difficult preference-sensitive decision. There are multiple treatment options, each of which is associated with a unique set of benefits and risks. For example, surgery ... -
Essays in Empirical Operations Management: Bayesian Learning of Service Quality and Structural Estimation of Complementary Product Pricing and Inventory Management
(2016)This dissertation contributes to the rapidly growing empirical research area in the field of operations management. It contains two essays, tackling two different sets of operations management questions which are motivated ... -
Essays in Industrial Organization
(2014)The dissertation consists of three chapters relating to pricing strategies. Chapter 1 studies coupons for prescription drugs and their impacts on consumer welfare, firm profits, and insurance payments. Chapter 2 examines ... -
Essays on Drug Development and Marketing
(2018)The dissertation consists of three chapters relating to drug development and marketing strategies. Chapter 1 studies strategic direct-to-consumer and direct-to-physician advertising in the pharmaceutical industry. Chapter ... -
Essays on How Consumers Respond to Positive Brand-to-brand Interactions
(2023)With the current digital age and the rise of social media, consumers are privy to a wide variety of content from brands and media figures (e.g., celebrities, content creators, athletes, influencers). I focus on investigating ... -
Essays on Online Reviews in Service Industry
(2022)This dissertation investigates the impact of online reviews on downstream demand and firm behavior, for service products with multi-faceted attributes and for which complicated information about those attributes can be found ... -
Essays on Quantitative Marketing and Empirical Industrial Organization
(2020)This dissertation presents two essays at the intersection of quantitative marketing and empirical industrial organization. The first essay, based on a joint research project with Andres Musalem, studies how consumers respond ... -
Family Plans: Market Segmentation with Nonlinear Pricing
(2014)In the telecommunications market, firms often give consumers the option of purchasing an individual plan or a family plan. An individual plan gives a certain allowance of usage (e.g., minutes, data) for a single consumer, ... -
Fish is food--the FAO's fish price index.
(PLoS One, 2012)World food prices hit an all-time high in February 2011 and are still almost two and a half times those of 2000. Although three billion people worldwide use seafood as a key source of animal protein, the Food and Agriculture ...
