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    • Moral masochism: on the connection between guilt and self-punishment. 

      Inbar, Y; Pizarro, DA; Gilovich, T; Ariely, D (Emotion, 2013-02)
      Do people sometimes seek to atone for their transgressions by harming themselves physically? The current results suggest that they do. People who wrote about a past guilt-inducing event inflicted more intense electric shocks ...