Browsing by Subject "consumer behavior"
Now showing items 1-4 of 4
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Antecedents and Consequences of Authenticity in the Marketplace
(2019)Consumers value and seek authenticity in the marketplace, including in their products, themselves, and others. Due to its appeal to consumers, the study of authenticity in the marketplace has recently accelerated in consumer ... -
Limited Means and What I Can't Buy: Resource Constraints and Resource Use Accessibility Drive Opportunity Cost Consideration
(2011)Every consumer decision incurs a cost. An hour spent researching products is an hour not spent working. Vacation days used in the winter are vacation days not used in the summer. A dollar spent on a car payment is a dollar ... -
The Influence of Amusement and Love on Consumers’ Choice between National Brands and Private Labels
(2019-11-26)Love and amusement are positive emotions that are commonly used in marketing. Although a plethora of research has shown that emotions have influence on consumer choice, few prior studies have examined the influence of discrete ... -
“What’s Pain Got To Do With It?”: How the Pain of Payment Influences Our Choices and Our Relationships
(2015)One of the most frequent things we do as consumers is make purchase. We pay for a coffee or for food, we pay for necessities around the house, we even pay for one another, buying drinks or dinner for a friend every now and ...
