Browsing by Subject "luxury goods, branding, marketing, Japan, China, Vogue"

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    • Branding Luxury: Japan, China, and Vogue 

      Songer, Chloe (2014-05-18)
      This thesis examines the role of luxury across histories and the democratization of modern luxury. This thesis then looks at the value of the Vogue brand as both a product and an agent in the development of luxury taste ...