Browsing by Subject "negative campaigning"

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Negative Campaigning in the Digital Age: Comparing Cost-Benefit Structures Across Parties, Issues and Communication Channels

de Kleer, Dirck (2020-05-10)

Research on negative campaigning in multiparty systems has outlined several potential costs and benefits of “going negative.” However, most of these cost-benefit structures relate to contextual factors and party characteristics, ...