Browsing by Subject "trading up"

Now showing items 1-1 of 1

Look on the Bright Side: Self-Expressive Consumption and Consumer Self-Worth

Dalton, Amy N. (2008-04-24)

This research investigates the interplay between self-worth and consumption, and explores the substantive phenomenon of trading up. Laboratory experiments were conducted in which participants were led to fail (or not) on ...