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Consumer Demand for Sustainable American Shrimp

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Date
2009-04-24
Author
Greene, Mary
Advisor
Smith, Martin
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Abstract
Increasing competition from foreign imports and rising fuel prices have seriously threatened the Gulf of Mexico shrimp fishery. If the industry is to survive, fishermen must receive more money for their shrimp. This crisis presents an opportunity to address the environmental degradation caused by shrimp trawling, while at the same time providing economic stability for fishermen. By marketing their shrimp as both American and environmentally friendly, fishermen may be able to increase the price of their shrimp. This study investigates consumer willingness to pay for American and environmentally labeled shrimp using survey methodology., Evidence of increased willingness to pay on the part of consumers may provide the impetus necessary to convince fishermen to change their fishing strategies and earn an eco-friendly label.
Type
Master's project
Department
Nicholas School of the Environment and Earth Sciences
Subject
Shrimp
Gulf of Mexico, Consumer Demand
Permalink
https://hdl.handle.net/10161/1019
Citation
Greene, Mary (2009). Consumer Demand for Sustainable American Shrimp. Master's project, Duke University. Retrieved from https://hdl.handle.net/10161/1019.
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This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.

Rights for Collection: Nicholas School of the Environment


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