Consumer Demand for Sustainable American Shrimp
Abstract
Increasing competition from foreign imports and rising fuel prices have seriously
threatened the Gulf of Mexico shrimp fishery. If the industry is to survive, fishermen
must receive more money for their shrimp. This crisis presents an opportunity to address
the environmental degradation caused by shrimp trawling, while at the same time providing
economic stability for fishermen. By marketing their shrimp as both American and environmentally
friendly, fishermen may be able to increase the price of their shrimp. This study
investigates consumer willingness to pay for American and environmentally labeled
shrimp using survey methodology., Evidence of increased willingness to pay on the
part of consumers may provide the impetus necessary to convince fishermen to change
their fishing strategies and earn an eco-friendly label.
Type
Master's projectPermalink
https://hdl.handle.net/10161/1019Citation
Greene, Mary (2009). Consumer Demand for Sustainable American Shrimp. Master's project, Duke University. Retrieved from https://hdl.handle.net/10161/1019.Collections
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