Reward associations reduce behavioral interference by changing the temporal dynamics of conflict processing.
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Associating stimuli with the prospect of reward typically facilitates responses to those stimuli due to an enhancement of attentional and cognitive-control processes. Such reward-induced facilitation might be especially helpful when cognitive-control mechanisms are challenged, as when one must overcome interference from irrelevant inputs. Here, we investigated the neural dynamics of reward effects in a color-naming Stroop task by employing event-related potentials (ERPs). We found that behavioral facilitation in potential-reward trials, as compared to no-reward trials, was paralleled by early ERP modulations likely indexing increased attention to the reward-predictive stimulus. Moreover, reward changed the temporal dynamics of conflict-related ERP components, which may be a consequence of an early access to the various stimulus features and their relationships. Finally, although word meanings referring to potential-reward colors were always task-irrelevant, they caused greater interference compared to words referring to no-reward colors, an effect that was accompanied by a relatively early fronto-central ERP modulation. This latter observation suggests that task-irrelevant reward information can undermine goal-directed behavior at an early processing stage, presumably reflecting priming of a goal-incompatible response. Yet, these detrimental effects of incongruent reward-related words were absent in potential-reward trials, apparently due to the prioritized processing of task-relevant reward information. Taken together, the present data demonstrate that reward associations can influence conflict processing by changing the temporal dynamics of stimulus processing and subsequent cognitive-control mechanisms.
Published Version (Please cite this version)10.1371/journal.pone.0053894
Publication InfoAppelbaum, Lawrence Gregory; Boehler, CN; Krebs, Ruth M; & Woldorff, Marty G (2013). Reward associations reduce behavioral interference by changing the temporal dynamics of conflict processing. PLoS One, 8(1). pp. e53894. 10.1371/journal.pone.0053894. Retrieved from http://hdl.handle.net/10161/12004.
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Associate Professor in Psychiatry and Behavioral Sciences
Greg Appelbaum is an Associate Professor in the Department of Psychiatry and Behavioral Sciences in the Duke University School of Medicine. He is a member of the Brain Stimulation Division of Psychiatry, where he directs the Human Performance Optimization lab (Opti Lab) and the Brain Stimulation Research Center As a member
Professor of Psychiatry and Behavioral Sciences
Dr. Woldorff's main research interest is in the cognitive neuroscience of attention. At each and every moment of our lives, we are bombarded by a welter of sensory information coming at us from a myriad of directions and through our various sensory modalities -- much more than we can fully process. We must continuously select and extract the most important information from this welter of sensory inputs. How the human brain accomplishes this is one of the core challenges of modern cognitive neuro
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