Promoting community practitioners' use of evidence-based approaches to increase breast cancer screening.
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Many women do not get mammography screenings at the intervals recommended for early detection and treatment of breast cancer. The Guide to Community Preventive Services (Community Guide) recommends a range of evidence-based strategies to improve mammography rates. However, nurses and others working in community-based settings make only limited use of these strategies. We report on a dissemination intervention that partnered the University of North Carolina with the Susan G. Komen Triangle Affiliate to disseminate Community Guide breast cancer screening strategies to community organizations. The intervention was guided by social marketing and diffusion of innovation theory and was designed to provide evidence and support via Komen's existing relationships with grantee organizations. The present study reports the findings from a formative evaluation of the intervention, which included a content analysis of 46 grant applications pre- and post intervention and focus groups with 20 grant recipients.
Subjectcancer prevention and control
diffusion of innovations
Community Health Services
Diffusion of Innovation
Published Version (Please cite this version)10.1111/phn.12021
Publication InfoLeeman, Jennifer; Moore, Alexis; Teal, Randall; Barrett, Nadine; Leighton, Ashely; & Steckler, Allan (2013). Promoting community practitioners' use of evidence-based approaches to increase breast cancer screening. Public Health Nurs, 30(4). pp. 323-331. 10.1111/phn.12021. Retrieved from https://hdl.handle.net/10161/12946.
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Assistant Professor in Family Medicine and Community Health
As a Medical Sociologist with over 15 years of experience engaging diverse health systems and communities to improve community and population health, I have devoted my career to reducing health disparities among disadvantaged and vulnerable populations and effectively training health care and research professionals and trainees in community engagement, diversity and inclusion, and the principles of authentic and impactful stakeholder collaborations. My expertise can be defined broadly within