Show simple item record Chang, Chenyu Janet 2009-09-15T19:29:07Z 2009-09-15T19:29:07Z 2009
dc.description Honors thesis, Department of Economics en_US
dc.description.abstract I examine how automobile manufacturers change their advertising strategies when gasoline prices rise. In particular, I use a robust OLS regression to estimate how gasoline prices affect advertising expenditures on vehicles with different levels of MPG. I use detailed data from the ACCRA Cost of Living Index, Adspender, and Polk's NVPP. My results show that automakers shift their advertising expenditures toward vehicles with higher MPG in response to higher gas prices. Fuel-efficient vehicles in large and luxury segments are more likely to be advertised in response to rising gas prices than those in the midsize segment. en_US
dc.format.extent 145980 bytes
dc.format.mimetype application/pdf
dc.language.iso en_US
dc.title Gas Prices and Automobile Advertising Expenditures in U.S. Markets en_US
dc.department Economics

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