Requiem for the long tail: Towards a political economy of content aggregation and fragmentation
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© 2016 Intellect Ltd Article.This article revisits the long tail phenomenon, a dozen years after it was first articulated as a model for the digital media economy. As this article illustrates, both the research evidence and the evolution of industry practice have demonstrated that the long tail phenomenon has failed to take hold to the extent expected. This article outlines the interconnected technological, institutional and economic factors that explain the decline of the long tail, and considers the implications of this decline for media policy and media research.
Published Version (Please cite this version)10.1386/macp.12.3.341_1
Publication InfoNapoli, Philip Michael (2016). Requiem for the long tail: Towards a political economy of content aggregation and fragmentation. International Journal of Media and Cultural Politics, 12(3). pp. 341-356. 10.1386/macp.12.3.341_1. Retrieved from https://hdl.handle.net/10161/13895.
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James R. Shepley Distinguished Professor of Public Policy
Philip M. Napoli is the James R. Shepley Professor of Public Policy and a Faculty Affiliate with the DeWitt Wallace Center for Media & Democracy. He also serves as a Docent at the University of Helsinki.Professor Napoli's research focuses on media institutions and media regulation and policy. He has provided formal and informal expert testimony on these topics to government bodies such as the U.S. Senate, the Federal Communications Commission, the