| dc.description.abstract |
With rising concern aimed at energy consumption and its environmental impacts, efforts
are being made to conserve energy across the United States. Nearly half of all domestic
energy use is dedicated to homes and buildings. Despite significant strides by the
homebuilding industry to design new energy efficient structures, a significant portion
of the current housing stock includes inefficient, poor-performing homes. The North
Carolina Building Performance Association (NCBPA) tasked us with identifying the barriers
preventing homeowners from investing in home energy retrofits and offering pertinent
recommendations to address these roadblocks. Through an exhaustive review of current
literature and key insight from industry leaders, we distilled the many barriers into
four areas: consumer education, home valuation, financing, and marketing. Our recommendations
include building-out NCBPA consumer education website, hiring of a full-time data
manager to create an inventory focused on capturing metrics surrounding home valuation,
developing a conjoint marketing plan to target specific audiences, and continuing
to push for commercial PACE and on-bill financing in North Carolina.
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