Initiating Orvis' Sustainability Strategy: Identifying Strategic Priorities & Sustainability Champions Within the Business
Abstract
Orvis is America’s oldest mail-order outfitter and longest continually-operating fly-fishing
business with more than $340 million in sales, offering a wide assortment of fly-fishing,
hunting, and sporting goods. The company dedicates itself to personal responsibility
and strives to the restore, enhance and protect wild places; however, Orvis does not
currently have an overarching sustainability strategy. In order to fill this gap,
our research strives to capture an understanding of the perceptions, attitudes, and
priorities of Orvis associates, managers, and executives with regard to sustainability
initiatives. Insights gathered through the creation and distribution of employee engagement
surveys, along with industry best practice research and an analysis of Orvis’ Higg
Index results, will be used to develop key components of a long-term Corporate Social
Responsibility strategy.
Type
Master's projectPermalink
https://hdl.handle.net/10161/14151Citation
Gore, Barbara; Pita, Lili; & Hutter, Dan (2017). Initiating Orvis' Sustainability Strategy: Identifying Strategic Priorities & Sustainability
Champions Within the Business. Master's project, Duke University. Retrieved from https://hdl.handle.net/10161/14151.Collections
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