SUSTAINABLE CONSUMPTION IN THE U.S.: A CONSUMER FACING ANALYSIS OF STRATEGIES AND BUSINESS MODELS IN THE RETAIL INDUSTRY
Abstract
The RILA (Retail Industry Leaders Association) Department of Sustainability tasked
the Duke team with exploring and defining sustainable consumption and production in
the next generation of the U.S. retail market. The Duke team focused on identifying
the opportunities for retailers to monetize, adopt and leverage these newly developing
business models in a circular economy space. The team worked closely with nine leading
RILA brands (Coca-Cola, The Home Depot, Ikea, REI, Target, Unilever, VF Corp, Walgreens,
Whole Foods) to i) conduct research to develop a framework for consumer-facing, sustainable
consumption initiatives and ii) create a set of criteria and industry best practices
to identify gaps and barriers for strategy implementation opportunities. Next, the
Duke team examined the feasibly of a collaborative materials marketplace at the regional
level (North Carolina Research Triangle) and executed a materials process analysis
through the retail value chain to examine specific material flows and feedstock dynamics.
Type
Master's projectPermalink
https://hdl.handle.net/10161/14212Citation
Wiese, Maria; & Leon, Erin (2017). SUSTAINABLE CONSUMPTION IN THE U.S.: A CONSUMER FACING ANALYSIS OF STRATEGIES AND
BUSINESS MODELS IN THE RETAIL INDUSTRY. Master's project, Duke University. Retrieved from https://hdl.handle.net/10161/14212.Collections
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