Essays on Quantitative Marketing and Empirical Industrial Organization

Abstract

<p>This dissertation presents two essays at the intersection of quantitative marketing and empirical industrial organization. The first essay, based on a joint research project with Andres Musalem, studies how consumers respond to subsidy designs with different spending restrictions in the context of SNAP (commonly known as the Food Stamps Program), with implications to the optimal design of consumer subsidies. In the second essay, I empirically examine how supply-side heterogeneity on a crowd-based platform moderates policy outcomes of platform initiatives.</p>