A Survey of Users of Corporate Planning Models
Abstract
Why are over 2,000 corporations either using, developing, or planning to develop some
form of corporate simulation model? What types of companies are using corporate planning
models? How are they being used? Which resources are required? These are among the
questions which were raised in a recent survey of 346 companies whose results are
summarized in this paper. The paper also examines the costs and benefits to be derived
from using corporate simulation models. Finally, drawing on the survey results, the
authors speculate on future developments in the field of corporate modeling.
Type
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