Browsing Scholarly Articles by Subject "Racial diversity"

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    • Do People Value Racial Diversity? Evidence from Nielsen Ratings 

      Aldrich, EM; Arcidiacono, PS; Vigdor, JL (2005)
      Nielsen ratings for ABC's Monday Night Football are significantly higher when the game involves a black quarterback. In this paper, we consider competing explanations for this effect. First, quarterback race might proxy ...