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Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis

dc.contributor.author Lynch, John
dc.date.accessioned 2011-06-21T17:27:19Z
dc.date.available 2011-06-21T17:27:19Z
dc.date.issued 2010
dc.identifier.citation Zhao,Xinshu;Lynch,John G., Jr.;Chen,Qimei. 2010. Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis. Journal of Consumer Research 37(2): 197-206.
dc.identifier.issn 0093-5301
dc.identifier.uri https://hdl.handle.net/10161/4143
dc.description.abstract Baron and Kenny's procedure for determining if an independent variable affects a dependent variable through some mediator is so well known that it is used by authors and requested by reviewers almost reflexively. Many research projects have been terminated early in a research program or later in the review process because the data did not conform to Baron and Kenny's criteria, impeding theoretical development. While the technical literature has disputed some of Baron and Kenny's tests, this literature has not diffused to practicing researchers. We present a nontechnical summary of the flaws in the Baron and Kenny logic, some of which have not been previously noted. We provide a decision tree and a step-by-step procedure for testing mediation, classifying its type, and interpreting the implications of findings for theory building and future research.
dc.language.iso en_US
dc.publisher UNIV CHICAGO PRESS
dc.relation.isversionof 10.1086/651257
dc.subject models
dc.subject regression
dc.subject business
dc.title Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
dc.title.alternative
dc.type Other article
dc.description.version Version of Record
duke.date.pubdate 2010-8-0
duke.description.issue 2
duke.description.volume 37
dc.relation.journal Journal of Consumer Research
pubs.begin-page 197
pubs.end-page 206


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