Show simple item record Lynch, Dr John en_US 2011-06-21T17:27:19Z 2011-06-21T17:27:19Z 2010 en_US
dc.identifier.citation Zhao,Xinshu;Lynch,John G., Jr.;Chen,Qimei. 2010. Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis. Journal of Consumer Research 37(2): 197-206. en_US
dc.identifier.issn 0093-5301 en_US
dc.description.abstract Baron and Kenny's procedure for determining if an independent variable affects a dependent variable through some mediator is so well known that it is used by authors and requested by reviewers almost reflexively. Many research projects have been terminated early in a research program or later in the review process because the data did not conform to Baron and Kenny's criteria, impeding theoretical development. While the technical literature has disputed some of Baron and Kenny's tests, this literature has not diffused to practicing researchers. We present a nontechnical summary of the flaws in the Baron and Kenny logic, some of which have not been previously noted. We provide a decision tree and a step-by-step procedure for testing mediation, classifying its type, and interpreting the implications of findings for theory building and future research. en_US
dc.language.iso en_US en_US
dc.publisher UNIV CHICAGO PRESS en_US
dc.relation.isversionof doi:10.1086/651257 en_US
dc.subject models en_US
dc.subject regression en_US
dc.subject business en_US
dc.title Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis en_US
dc.title.alternative en_US
dc.description.version Version of Record en_US 2010-8-0 en_US
duke.description.endpage 206 en_US
duke.description.issue 2 en_US
duke.description.startpage 197 en_US
duke.description.volume 37 en_US
dc.relation.journal Journal of Consumer Research en_US

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