Show simple item record Turner, SF Mitchell, W Bettis, RA 2011-06-21T17:31:02Z 2010-07-01
dc.identifier.citation Organization Science, 2010, 21 (4), pp. 854 - 872
dc.identifier.issn 1047-7039
dc.description.abstract This study examines how competitive market conditions shape the responsiveness with which businesses release generational product innovations (GPIs) following the introduction of GPIs by either competitors or complementary firms. GPIs are substantial technical advances in the performance of products within technology regimes. Prior studies of innovation timing in the organizational strategy literature emphasize internally driven strategies of GPI. Although internally driven strategies may predominate when businesses face diffuse competition for their product lines, the literature largely overlooks the point that businesses need to be increasingly responsive to external events as market concentration increases. This study, which examines businesses competing in the U.S. packaged software industry in the 1990s, shows that increasing industry concentration raises the stakes surrounding market positions and leads to greater interdependence of innovation strategies in an industry-including interactions both with competitors and with other players in a larger system of complementary products. As concentration increases, therefore, organizations are less driven by historical patterns of innovation and become increasingly responsive to innovations by both types of external actors. © 2010 INFORMS.
dc.format.extent 854 - 872
dc.language.iso en_US en_US
dc.relation.ispartof Organization Science
dc.relation.isversionof 10.1287/orsc.1090.0486
dc.title Responding to rivals and complements: How market concentration shapes generational product innovation strategy
dc.title.alternative en_US
dc.type Journal Article
dc.description.version Version of Record en_US 2010-8-jul en_US
duke.description.endpage 872 en_US
duke.description.issue 4 en_US
duke.description.startpage 854 en_US
duke.description.volume 21 en_US
dc.relation.journal Organization Science en_US
pubs.issue 4
pubs.organisational-group /Duke
pubs.organisational-group /Duke/Fuqua School of Business
pubs.organisational-group /Duke/Institutes and Provost's Academic Units
pubs.organisational-group /Duke/Institutes and Provost's Academic Units/University Institutes and Centers
pubs.organisational-group /Duke/Institutes and Provost's Academic Units/University Institutes and Centers/Global Health Institute
pubs.publication-status Published
pubs.volume 21
dc.identifier.eissn 1526-5455

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