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The Rise of Middle Class Luxury Consumption in China

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Date
2013-04-22
Author
Xu, Jacqueline
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Abstract
This thesis explores what motivates middle class Chinese to consume expensive, imported luxury products. China’s middle class is larger than the population of the United States and is expected to more than double within the next decade. Despite China’s unprecedented economic growth over the past generation, per capita income is still relatively low. In addition, growing income inequality has widened the gap between China’s wealthy and the rest of the population. Nonetheless, middle class Chinese are demanding luxury goods with premium price tags and steep import taxes. Based on questionnaire responses of nearly 200 Chinese shoppers, this paper seeks to understand the relationship between luxury consumption and social status.
Type
Honors thesis
Department
Public Policy Studies
Subject
China
middle class
consumption
motivations
luxury
Permalink
https://hdl.handle.net/10161/6677
Citation
Xu, Jacqueline (2013). The Rise of Middle Class Luxury Consumption in China. Honors thesis, Duke University. Retrieved from https://hdl.handle.net/10161/6677.
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This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.

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