The Rise of Middle Class Luxury Consumption in China
Abstract
This thesis explores what motivates middle class Chinese to consume expensive, imported
luxury products. China’s middle class is larger than the population of the United
States and is expected to more than double within the next decade. Despite China’s
unprecedented economic growth over the past generation, per capita income is still
relatively low. In addition, growing income inequality has widened the gap between
China’s wealthy and the rest of the population. Nonetheless, middle class Chinese
are demanding luxury goods with premium price tags and steep import taxes. Based on
questionnaire responses of nearly 200 Chinese shoppers, this paper seeks to understand
the relationship between luxury consumption and social status.
Type
Honors thesisDepartment
Public Policy StudiesPermalink
https://hdl.handle.net/10161/6677Citation
Xu, Jacqueline (2013). The Rise of Middle Class Luxury Consumption in China. Honors thesis, Duke University. Retrieved from https://hdl.handle.net/10161/6677.Collections
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