The Outlook for Independent College Media
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This project investigates the future of college media organizations that are financially independent from their universities. I started my research by crafting a blog (College Media Today+) to interact with other college media professionals and gather primary research data through interviews and surveys. The analytical portion of my project is represented in the following paper. My project makes a case in support of college media’s future by borrowing best practices from commercial media and adopting a strong commitment to innovate. Essentially, independent college news organizations can thrive in a digital age, even with dwindling revenue and increasing competition for attention in the news market, if they are willing to adapt and change to current business models.
DepartmentGraduate Liberal Studies
CitationBeck, Chrissy (2014). The Outlook for Independent College Media. Master's thesis, Duke University. Retrieved from https://hdl.handle.net/10161/9230.
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This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
Rights for Collection: Graduate Liberal Studies