The New College Athletics Media Packages and the Effect on Title IX
Abstract
In this paper I examine gender equity in collegiate athletics and specifically the
impact of the recent explosion in the amount of money flowing to colleges and universities
from new media contracts and the effect that money will have on women’s sports. I
discuss Title IX’s history, implementation, critiques and clarifications as it applies
to college athletics. I also discuss the statistics that will help understand where
women currently stand within the culture of athletics. Bridging the two topics of
gender equity and money in sports, I will also discuss briefly the evolution of college
athletics and its relationship with television and how television has helped create
the emphasis on men’s sports. Lastly, I will discuss court decisions that have helped
women pursue equity in college athletics. Because of the changing landscape within
college athletics at the present moment, the conclusions drawn in this paper are,
to a degree, uncertain and speculative. More definitive answers regarding many of
the topics this paper discusses will be determined in the coming years, but based
on history, Title IX will remain a forceful and needed asset for women as they continue
to strive to close the gap in college athletics.
Type
Master's thesisDepartment
Graduate Liberal StudiesPermalink
https://hdl.handle.net/10161/9339Citation
Senger, Kate (2014). The New College Athletics Media Packages and the Effect on Title IX. Master's thesis, Duke University. Retrieved from https://hdl.handle.net/10161/9339.Collections
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