Changing the North American Pulp and Paper Industry
Abstract
MRMP Holdings, LLC intends to establish non-integrated paper manufacturing and converting
operations on the west coast of the United States and market high-quality eucalyptus
pulp based products directly to its targeted customer base. MRMP Holdings, LLC will
manufacture uncoated freesheet papers, such as offset, premium opaque, reprographic,
and certain
converting grades, on an efficient, state-of-the-art paper machine capable of producing
535,000 tons per year. The Company’s strategy is to capitalize on changing industry
dynamics and market opportunities not exploited by others.
The Company’s business plan reflects the growing recognition among uncoated freesheet
manufacturers and their customers that the highest quality and most environmentally
sustainable pulp is derived from tropical hardwoods, such as eucalyptus, and that
pulp can be produced most efficiently in regions such as South America and Asia, far
from the largest markets for uncoated freesheet paper. Paper manufacturers have also
recognized that fiber supplies they no longer need to own fiber supplies; manufacturer
can likely control adequate supplies of pulpwood through contractual arrangements,
thus avoiding the capital investment, costs and potential liabilities associated with
timber ownership and harvesting. Management believes that the Company’s strategy of
separating paper manufacturing from the pulping process is a logical extension of
these current industry trends. The manufacture of pulp should
remain near timberlands in regions where production costs are lowest, but the conversion
of pulp into paper should occur closer to the marketplace.
The Company’s long-term strategic objectives include: 1) be the market share leader
in its
selected primary markets; 2) be recognized by its customers as the most trustworthy
and
dependable supplier of the highest-quality and most environmentally sustainable products;
and
3) achieve 25%+ returns for its shareholders.
Type
Master's projectPermalink
https://hdl.handle.net/10161/949Citation
Prior, Mark (2009). Changing the North American Pulp and Paper Industry. Master's project, Duke University. Retrieved from https://hdl.handle.net/10161/949.Collections
More Info
Show full item record
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
Rights for Collection: Nicholas School of the Environment
Works are deposited here by their authors, and represent their research and opinions, not that of Duke University. Some materials and descriptions may include offensive content. More info