Integrating Life Cycle Assessment in AT&T's Product Eco-Rating System
Abstract
AT&T Inc. is an American communications holding company whose subsidiaries and affiliates
are providers of AT&T services, including wireless services. In connection with its
Citizenship & Sustainability (C&S) efforts, AT&T requires that wireless devices carrying
its brand be rated based on a number of environmental factors. These factors are assessed
and devices are given an eco-rating of 1-5 stars. Now, AT&T is looking to incorporate
life cycle assessment (LCA) into this product eco-rating system. This Master’s Project
serves as a reference guide to assist AT&T in the integration of LCA in their eco-ratings.
It also serves as the foundation for a business strategy roadmap which leverages the
incorporation of LCA in corporate sustainability initiatives. This enhances transparency,
reliability and innovation – not only as it relates to the company itself, but in
helping consumers and other organizations forge a more sustainable future in an ever-evolving
world. This report begins with an overview of sustainability initiatives at AT&T,
followed by a breakdown of the company’s product eco-rating system. Subsequent sections
consist of an LCA overview and roadmap, an analysis of emerging trends in the ICT
industry with regards to life cycle and impact assessment, and recommendations for
further development of AT&T’s C&S efforts in this regard.
Type
Master's projectSubject
LCAimpact assessment
greenhouse gases
ISO 14044
environmental management
AT&T
sustainability
CSR
life cycle
ICT
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https://hdl.handle.net/10161/9641Citation
Barrs, Danielle (2015). Integrating Life Cycle Assessment in AT&T's Product Eco-Rating System. Master's project, Duke University. Retrieved from https://hdl.handle.net/10161/9641.Collections
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