Cognitive processes and traits related to graphic comprehension

dc.contributor.author

Zoss, AM

dc.contributor.editor

Huang, Mao Lin

dc.contributor.editor

Huang, Weidong

dc.date.accessioned

2018-10-15T18:23:30Z

dc.date.available

2018-10-15T18:23:30Z

dc.date.issued

2013-07-31

dc.date.updated

2018-10-15T18:23:28Z

dc.description.abstract

© 2014 by IGI Global. All rights reserved. The subject of how visualizations and graphics in general can be understood by their viewers draws on theories from many fields of research. Such theories might address the formal structure of the visualization, the style and graphic design skills of the creator, the task driving the viewer's interaction with the visualization, the type of data being represented, or the skills and experiences of viewer. This chapter focuses on this last question and presents a set of interrelated constructs and viewer traits that contribute to (or interfere with) a viewer's ability to analyze a particular data visualization. The review covers spatial thinking skills, cognitive styles, mental models, and cognitive load in its discussion of theoretical constructs related to graphic comprehension. The review also addresses how these cognitive processes vary by age, sex, and disciplinary background-the most common demographic characteristics studied in relation to graphic comprehension. Together, the constructs and traits contribute to a diverse and nuanced understanding of the viewers of data visualizations.

dc.identifier.isbn

1466643099

dc.identifier.isbn

9781466643109

dc.identifier.uri

https://hdl.handle.net/10161/17592

dc.publisher

IGI Global

dc.relation.isversionof

10.4018/978-1-4666-4309-3.ch005

dc.title

Cognitive processes and traits related to graphic comprehension

dc.type

Book section

duke.contributor.orcid

Zoss, AM|0000-0002-9647-597X

pubs.begin-page

94

pubs.end-page

110

pubs.organisational-group

Staff

pubs.organisational-group

Duke

pubs.publication-status

Published

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