A Case Study of GreenToGo in Durham, North Carolina

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2019-04-26

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Abstract

The goal of the GreenToGo program in Durham, North Carolina is to provide the shared customers of GreenToGo and local Durham restaurants with an environmentally-conscious option for carryout food containers. This report highlights our efforts to identify and address the barriers to implementing GreenToGo reusable to-go containers for both businesses and consumers. We conducted research on consumer behavior and attitudes around green products, interviewed restaurant owners and managers, and surveyed customers to provide insight on opinions and perspectives of the GreenToGo program. Strategy summaries detailed important aspects of the program framework for scaling up the business plan to other community types. The development of program recommendations can be used to support the long-term sustainability of the Durham-based initiative along with its implementation in other locations.

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DePouw, Heather, Yuchen Jiao and Layne Marshall (2019). A Case Study of GreenToGo in Durham, North Carolina. Master's project, Duke University. Retrieved from https://hdl.handle.net/10161/18427.


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