Sustainability Engagement and Incentivization for Employees at Oatly North America

Abstract

Oatly, the world’s first and largest oat milk company, has a sustainability strategy focused on developing a food system that is better for people and the planet. This project’s objective is to deliver recommended strategies for Oatly that will engage and incentivize employees on their sustainability goals. A three-part process, this project 1) assesses Oatly’s current sustainability engagement strategies, 2) conducts a landscape analysis of strategies implemented by companies across various sectors, and 3) analyzes these findings to recommend strategies best aligned with Oatly’s culture and sustainability goals. These final recommended strategies are 1) develop a sustainability education and training program, 2) create a system that formalizes each employee’s role within Oatly’s sustainability goals, 3) establish a sustainability advisory board, 4) develop sustainability product guidelines, 5) conduct sustainability hackathons, and 6) implement sustainability challenges within plant operations.