"This is your brain on rhetoric": Research directions for neurorhetorics

dc.contributor.author

Jack, J

dc.contributor.author

Appelbaum, LG

dc.date.accessioned

2017-01-31T19:18:42Z

dc.date.available

2017-01-31T19:18:42Z

dc.date.issued

2010-12-01

dc.description.abstract

Neuroscience research findings yield fascinating new insights into human cognition and communication. Rhetoricians may be attracted to neuroscience research that uses imaging tools (such as fMRI) to draw inferences about rhetorical concepts, such as emotion, reason, or empathy. Yet this interdisciplinary effort poses challenges to rhetorical scholars. Accordingly, research in neurorhetorics should be two-sided: Not only should researchers question the neuroscience of rhetoric (the brain functions related to persuasion and argument), but they should also inquire into the rhetoric of neuroscience (how neuroscience research findings are framed rhetorically). This two-sided approach can help rhetoric scholars to use neuroscience insights in a responsible manner, minimizing analytical pitfalls. These two approaches can be combined to examine neuroscience discussions about methodology, research, and emotion, and studies of autism and empathy, with a rhetorical as well as scientific lens. Such an approach yields productive insights into rhetoric while minimizing potential pitfalls of interdisciplinary work. © 2010 The Rhetoric Society of America.

dc.identifier.eissn

1930-322X

dc.identifier.issn

0277-3945

dc.identifier.uri

https://hdl.handle.net/10161/13535

dc.publisher

Informa UK Limited

dc.relation.ispartof

Rhetoric Society Quarterly

dc.relation.isversionof

10.1080/02773945.2010.516303

dc.title

"This is your brain on rhetoric": Research directions for neurorhetorics

dc.type

Journal article

duke.contributor.orcid

Appelbaum, LG|0000-0002-3184-6725

pubs.begin-page

411

pubs.end-page

437

pubs.issue

5

pubs.organisational-group

Clinical Science Departments

pubs.organisational-group

Duke

pubs.organisational-group

Duke Institute for Brain Sciences

pubs.organisational-group

Duke Science & Society

pubs.organisational-group

Initiatives

pubs.organisational-group

Institutes and Provost's Academic Units

pubs.organisational-group

Psychiatry & Behavioral Sciences

pubs.organisational-group

Psychiatry & Behavioral Sciences, Brain Stimulation and Neurophysiology

pubs.organisational-group

School of Medicine

pubs.organisational-group

University Institutes and Centers

pubs.publication-status

Published

pubs.volume

40

Files

Original bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
2010_Jack_Appelbaum_RSQ.pdf
Size:
179.82 KB
Format:
Adobe Portable Document Format
Description:
Published version